boutique service. Enterprise thinking.

New Developments

East Egg Realty is a closely integrated team of multifaceted professionals, each possessing a 360-degree perspective of the ever-evolving real estate environment. Each of our team members has extensive experience navigating the requirements and challenges faced with successfully carrying out every project. We strive to reach your sales goals by providing customized strategies, employing smart marketing tactics and keeping a constant eye on ROI.

To arrange a meeting with our new development team, please contact East Egg Realty at 212.661.5932 (NYC) | 516.299.9240 (LI) or click below.

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Our Services Include:

  • Preliminary Development Planning
  • Expert Market Research and Analysis
  • Branding, Marketing and Sales Strategy
  • On and Off-Site Representation
  • Investor Sales and Leasing
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East Egg Realty

Curated Services

From recommendations of project architects, building consultants to interior designers our team is prepared to assist you. Working with our developers our team has experience in unit mix, sizing and layout review, pricing strategy and amenity/retail consulting. Our experts offer in depth market analysis to ensure there is product differentiation before you break ground. We incorporate unit design and finish consultation, construction budget evaluation, building operations and service analysis. We loop in the appropriate parties for offering plan consultation, schedule A & B preparation and mortgage financing/Fannie Mae Approval consultations. Our team will create and design a sales office and work with you to create a model residence reflective of your project. Our expert services are customized to meet the needs of your new development.


Marketing & PR Plans

Our team believes in creating a curated plan for each project we take on. We explore and incorporate all relevant strategies and tools to make sure we meet your sales goals.

  • Build A Comprehensive & Curated Marketing Plan
  • Establish a Brand Specific to Your Project
  • Develop & Manage Sales Materials, Timeline & Budget
  • Establish & Manage Digital & Social Media Platforms
  • Incorporate International Marketing Platforms & Programs
  • Responsible for Campaign Creation & Media Planning
  • Global Listing Syndication
  • Oversee Project Rendering(s)
  • Plan & Manage All Project Events, Consumer, Broker, Press, etc.
  • Manage Strategic Partnerships & Co-Branding Opportunities
  • Oversee All Creative, PR & Media ManagementWork with PR Team to Establish Cohesive Communications Strategy
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Sales & Operations 


Let our team jump in and help with the preparation of pricing schedules, strategic inventory planning/control, to the selection, training and management of on-site teams. We have expert contract negotiators and a team ready to assist with the monitoring and coordination of all sales efforts and daily operations. We work across multiple agencies, facilitating industry relationships & co-brokering and incorporate global strategies when appropriate. Ongoing preparation of status reports, marketing assessment and adjustments are a customary part of our development management. We work with project partners to prepare closing documents and establish relationships with national lenders. East Egg Ambassadors will work with you to ensure you hit the market prepared.

Residential Developments

Exceptional Properties

From Site Analysis, Market Research, Planning & Design to Marketing & Public Relations, East Egg has a team ready to work with your unique new development. We have worked with some of the most sought after new developments located throughout Manhattan and Long Island, hitting sales records and setting marketing and public relations trends. Our team has worked side by side with some of the most recognized New York developers to help launch their ideas during some of the toughest markets. Utilizing our Boutique Mentality and Enterprise Thinking, we offer services to work with projects of all sizes and price points.

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Manhattan New Developments

Featured Favorites

111 Murray Street

A world-class condominium tower located in Tribeca and developed by a partnership of Fisher Brothers, Witkoff, and New Valley, 111 Murray Street soars some 800 feet, offering 157 residences ranging from one-bedrooms to full-floor penthouses, many with cinematic views of the Manhattan skyline, Hudson River, New York Harbor and beyond.

111 Murray Street is a collaboration between some of the best and brightest minds in architecture and design, with architecture by Kohn Pedersen Fox, residence interiors by David Mann, amenities and public spaces by David Rockwell and landscape architecture by Edmund Hollander. With a gently curved crystalline facade, the building’s sculptural silhouette softly flares to a peaked crown at its pinnacle, creating a bold new shape on the city skyline.

Occupying a privileged location in Tribeca, 111 Murray Street is surrounded by the best that Downtown has to offer. Over 20,000 square feet of private indoor and outdoor spaces include two levels of state-of-the-art amenities as well as stunning landscaped gardens, seamlessly integrating the interiors and the outdoors.

One West End

Introducing the Tower Residences at One West End - at the top of a magnificent sculptural, 42-story award-winning glass residential condominium designed by internationally acclaimed architects, Pelli Clarke Pelli. These expansive three and four-bedroom homes range in size from 2250-5300 sq.ft. with elegant interiors designed by Jeffrey Beers. The residences tower over their Lincoln Square neighbors, offering unobstructed City and River views – North, South, East, and West. Included in this curated collection is a 29th-floor duplex, 5 Bedroom / 5.5 Bath with a 3,300 sq.ft. walk-out terrace; one of the largest private outdoor spaces currently available in Manhattan.

Commanding a full city block at West End Avenue, One West End is home to an expansive collection of indoor and outdoor resort-inspired amenities. These include: a 75-foot swimming pool with double-height cantilevered atrium, a private fitness center and spa, and a 12,000 sq.ft. terrace featuring cabanas, lush green spaces, and areas for grilling and private outdoor entertaining. Additional grandly-scaled amenity spaces include a living room with fireplace, media, billiards, and game rooms, a children’s playroom with a private garden terrace and a private dining room with chef’s kitchen. One West End’s award-winning Lifestyle Team programs the amenity spaces and curates a magnificent selection of exclusive seasonal events, activities, classes, and partnerships for residents of all ages.

On-site parking and residential storage are available at One West End. The condominium is fully staffed including a 24-hour doorman and concierge.

35 Hudson Yards

35 Hudson Yards, designed by David Childs and Skidmore Owings & Merrill with interiors by Tony Ingrao of Ingrao Design, is home to 143 exclusive for-sale residences, 22,000 square feet of private amenities, a world-class Equinox® club and spa, an Equinox Hotel® with more than 200 rooms, and ground floor retail space. This exceptional limestone tower rises 92 stories—the tallest residential building at Hudson Yards—and thus offers sweeping panoramic views of the Hudson River and the Manhattan skyline.

What sets 35 Hudson Yards apart is not merely the grand scale and gracious design, but the expert attention given to every environment. Just an elevator ride away, 35 Hudson Yards is home to the Equinox Club and Spa with indoor and outdoor swimming pools, SoulCycle® and WS New York. Meanwhile, Equinox Hotel® presents Electric Lemon by celebrity restaurateur, Stephen Starr, as part of its 24th-floor Sky Lobby, including a dramatic bar, restaurant, and outdoor terrace with unbelievable sunset views. Residents will enjoy signing privileges and other benefits, such as preferred reservations and seating, catering, and in-residence dining.

Located on a very special site ringed by parks and directly on the new Public Square and Gardens at Hudson Yards, 35 Hudson Yards features the highest quality of grand-scale residences paired with a unique lifestyle that you can only find at Hudson Yards. A beacon for those with rarefied tastes and an appreciation for unmatched levels of privacy and discretion, 35 Hudson Yards is the very best of New York, all in one inimitable place. Residents will also be able to take advantage of the unique lifestyle that Hudson Yards will offer – incorporating the finest shopping, dining, arts, culture, fitness and innovation with the highest standards of residential design, services and construction – just moments from West Chelsea’s unique combination of art galleries, museums, restaurants, schools and the spectacular Hudson River Park.

To Learn More

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